Loook combines storytelling, GPS, and timing into a single narrative layer on top of the real world. Stories trigger automatically as visitors approach a location—both in transit and on-site—fully tailored to your look & feel.
A Validated story library
Loook features a corpus of over 10,000 handcrafted, carefully edited stories from the Netherlands, Belgium, Luxembourg, and international pilots. These stories have been field-tested and content-validated by Pedagogy students, ensuring quality, reliability, and consistency.
This library serves not only as a rich content source but also as the dataset used to train our AI models. This allows us to rapidly provide new areas with stories while maintaining a human touch—preserving tone, nuance, and narrative quality. Scalability increases, yet the stories remain recognizably personal and meticulously crafted.
GEO-data and opensource content
We combine our story library with GEO-data (routes, POIs, corridors) and carefully selected open-source information. Loook enriches these sources and translates them into short, narrative story units optimized for the journey.
Loook offers various ways to activate and engage visitors, seamlessly integrated into the stories:
Vouchers & rewards
Challenges & gamification
Badges & discovery elements
City card & loyalty integration
These elements enhance the experience, engagement, and visitor spending, without adding unnecessary complexity.
Loook can be deployed in several ways, depending on the sector and target audience:
Web app (white-label) – your style, your brand
Native Loook app – the full consumer experience
API & SDK – integration into cars, public transport platforms, or existing city apps
QR-lite / Instant start – immediate access without installation
The Loook engine determines which story starts at what moment for which person. The system takes several factors into account:
Location & speed – where someone is and how they are moving
Target audience – language, age, and interest profile
Narrative quality – tone, tempo, length, and element of surprise
The engine combines these factors with our story library and AI support, ensuring the right content appears automatically as soon as someone approaches a location. Human editors always safeguard the quality of content and cultural nuance.
Loook brings together storytelling, location intelligence, and human editorial expertise into a single system. Stories trigger automatically, visitors are engaged without friction, and organizations gain insight into behavior and movement—exactly where it matters most.
In Tilburg, we are collaborating on a digital narrative layer that highlights the city's social and experimental character. De Rode Draad (The Red Thread) connects places, people, and stories - from its textile heritage to innovative new ideas.
Loook supports this process with a white-label solution ready to bring the city's character and identity to life in an accessible way.
Curious how Loook can enhance the experience of your business, event or location? Our founder, Wendy, would be happy to tell you more.
