Dordrecht’s ambition
Due to the works on the Papendrechtsebrug, the way visitors, residents and commuters reach the city is temporarily changing. Dordrecht wants to encourage people to travel to the city centre in a smart and pleasant way.
The focus is not only on accessibility, but also on experience. The journey into the city becomes part of the visit. Along the way, users discover stories about historic places, hidden details, remarkable buildings, local entrepreneurs and Dordrecht’s unique position by the water.
The central question: how do you make alternative travel not only necessary, but also attractive?
The role of Loook
Loook is developing a location-based web app for Dordrecht, with audio stories at strategic points leading towards the city centre. Users do not need to download anything or create an account. By scanning a QR code, they can open the experience directly on their phone.
The stories start automatically based on location. This means users are free to choose their own way, while Loook subtly guides them towards the city through storytelling.
The first story points connect places such as the station, ferry, parking locations and transfer points with the city centre. In this way, Loook responds to the temporary travel movements caused by the bridge closure, while also creating a lasting story layer that can be reused and expanded later.
Local places and entrepreneurs can also become part of the experience. This makes the journey not only functional, but also a way to keep visitors engaged with the city for longer.
Future & integration
The Dordrecht case shows how Loook can contribute to mobility, visitor distribution and city marketing at the same time. A temporary situation becomes an opportunity to encourage new behaviour in a positive way.
After the bridge closure, the web app can be expanded with additional story points, themes and experiences. Think of walking connections from the station, cycling journeys along the water, ferry crossings, entrepreneur stories or temporary campaigns around events and seasons.
At the same time, Dordrecht gains insight into usage and behaviour: which stories are listened to, which places attract the most attention and which routes users actually take. This makes the journey into the city not only more enjoyable, but also a measurable part of the visitor experience.
