The park's ambition
A leading holiday park in the Netherlands is working on a new way to deepen and extend the guest journey - not starting at arrival, but from the very moment guests leave home.
The park aims to inspire guests along the way, manage expectations, build anticipation, and naturally introduce them to activities and facilities before they even arrive. The goal: higher guest satisfaction, stronger engagement, and a seamless journey that flows effortlessly from departure to stay.
De role of Loook
To support this ambition, Loook develops a storytelling layer that automatically starts when guests begin their journey. Through a simple voucher activation, they unlock the experience before arrival.
Along the way, guests listen to short GPS-triggered stories about the surrounding region, nature, and local highlights - as well as curated stories about the park itself, including themes, must-see highlights, facilities, and activities relevant to their stay.
Once on location, the experience continues. Stories guide guests through places, themes, and activities within the park, helping them find their way faster and discover more. Optional gamification elements or small rewards make the experience especially attractive for families, creating additional interaction and engagement during the holiday.
Future & scalabilityhaalbaarheid
The pilot focuses on 20,000 guests at one Dutch park, with the objective of gaining insights into usage, experience, activation, and spending.
However, both the technology and content structure are designed for immediate expansion — to other parks in the Netherlands and to international locations.
Because Loook operates on a scalable story engine, supported by a large content library and multilingual storylines, each park can maintain its unique identity while the underlying technology remains consistent.
This pilot therefore marks the starting point of an internationally scalable guest journey - from home to holiday and back again - powered by one cohesive storytelling layer.
